smartMotive is our qualitative approach to the analysis of fulfilled and unfulfilled needs that customers (segments) activate. We are using current knowledge of evolutionary biology and neuroscience for the qualitative market research to collect basic needs structures. So we generate valid insights for product and brand of the tested concepts, and even more.

Ideal for:

  • Identification of gaps in the market and market niches before and during product development (need-state-lab)
  • Product positioning (category creation, line extensions)
  • Optimization of product communications (pack test, naming, claim testing, messaging)
  • Qualitative predictions for product acceptance