smartProfile provides you with the latest generation of segmentation algorithms for accurate identification of customer segments and resulting market potential. smartProfile forms the empirical basis for the control of targeted measures.

In order to answer the following questions:

  • Product Development: What product and which specific features for which target group?
  • Communication: Different motivations and criteria for product selection in the target groups – how can these be addressed adequately?
  • Presentation at the Point of Sale: What are the arguments to convince customers from different segments of the best?