Mission & Corporate Guidelines

Our mission is to transform data into knowledge and actionable strategies.

We use the latest scientific findings and methods for our work and are committed to the transparent nature of our tools with the goals of the customer.

Our work is based solid understanding of our customers' business, their customers and the competitive environment in order to make a real contribution to profitable growth.

Solid market research is the backbone of our strategy development. We believe that successful strategies can only be based on hard empirical facts about markets, target audiences and competitors – our passion for a maximum data quality for this is the essential foundation.

We are obliged to the ICC/ESOMAR International Code on Market and Social Research of ESOMAR and obliged to strictly follow the rules and regulations of the German Federal Data Protection Act (Bundesdatenschutzgesetzes, BDSG).