smartStore is our tool for simulating and analyzing the purchasing process. Thus, we generate valuable understanding of the Consumer Decision Tree (CDT) for the development of targeted measures at the PoS and category management, which tackles the key points of the decision process. smartStore relies on qualitative and quantitative methodology, such as buying situation analyzes and virtual simulations of shelf versions.

Ideal for:

Representation of the Consumer Decision Tree (CDT) and identification of critical points in the purchase decision process

Resonance of PoS appearances, product placement and shelf design

Measuring attractiveness and sales impact of promotion mechanisms (give-aways, bundling, hard selling, …)