We support your company to grow profitably

Company

Who we are …

smartcon is a scientific market research and consulting company that bases its recommendations exclusively on empirical facts. We are a manufactory. Our approaches are tailor-made, well thought-out and scientifically proven.

What we do …

Our studies form the empirical basis for minimizing the risk of strategic decisions. We ensure profitability and sustainable growth for our customers. In this context, we specialize in innovation and pricing. In addition, we also offer intelligent solutions for other strategic issues in which our empirical competence is required. In more than 40 countries, we provide leading companies with the support they need to ensure and maximize profitable growth.

How we work …

Our methodological competence is comprehensive: For us, only the input for your business case is relevant. Our roots lie in the field of quantitative market research; we are excellent statisticians. Likewise, we have a very capable qualitative department – qualitative nuances enrich each of our studies.

Mission & Corporate Guidelines

Our mission is transforming data into knowledge and implementable strategies.

We use the latest scientific findings and methods for our work and are committed to the transparent alignment of our tools with the customer’s objectives. Our work is based on a solid understanding of the business of our clients, their customers and the competitive environment in order to make a real contribution to profitable growth. Solid market research is the core of our strategy development. We believe that successful strategies require hard empirical facts about markets, target groups and competitors – our passion for maximum data quality forms an essential fundament in this regard.

We are obligated to the ICC/ESOMAR International Code on Market and Social Research of ESOMAR and strictly abide the rules and regulations of the German Federal Data Protection Act (BDSG).