Grow successfully – with us at your side!
Company
smartcon is a scientific market research and consulting company that bases its recommendations exclusively on empirical facts. We are a manufactory. Our approaches are tailor-made, well thought-out and scientifically proven.
Our studies form the empirical basis for minimizing risk in strategic decisions. We ensure profitability and sustainable growth for our clients. Our focus in this context is on innovation and pricing. However, we also offer intelligent solutions for other strategic issues where our empirical expertise is required. We provide leading brand companies in over 40 countries with the support they need to secure and maximize profitable growth.
Our methodological expertise is comprehensive: only the input for your business case is relevant to us. Our roots lie in quantitative market research; we are excellent statisticians. Equally, our methodological expertise is comprehensive and we have a powerful qualitative department - qualitative nuances enrich each of our studies.
Corporate Guidelines
We use the latest scientific findings and methods for our work and are committed to the transparent alignment of our tools with the client's objectives.
Our work is based on a solid understanding of our clients' businesses, their customers and the competitive environment in order to make a real contribution to profitable growth.
Solid market research is the backbone of our strategy development. We believe that successful strategies are only possible on the basis of hard empirical facts about markets, target groups and competitors - our passion for maximum data quality forms an essential foundation for this.
We are committed to the ICC/ESOMAR International Code of Conduct for Market and Social Research of the ESOMAR and strictly adhere to the rules and regulations of the German Federal Data Protection Act (BDSG).
Selected references
What our customers say about us
Daniela Scholz
Insights Group Manager Coffee/Corp. Marketing
„With smartcon, you can steal horses. I really enjoy working with the team because we share the same passion for what we do. The mindset just fits. I can feel how dedicated they are to thinking about our brands, and I can always rely on top quality, even when things need to be done extremely quickly.“
Detlev Grimmelt
Executive Board - Sales, Marketing and Finance
TransFair e.V. (Fairtrade Germany)
„Smartcon has impressively supported us in obtaining and interpreting consumer data. Gaining consumer insights in the area of sustainability is an important factor in our conversations with Fairtrade license partners. We would definitely consider smartcon again for future market research tasks.“
Dr. Johannes Dengler
Member of the Management Board
Alois Dallmayr Kaffee oHG
„Through our collaboration with smartcon, we've gained many interesting insights that have partly changed how we think about our products and markets.“
Leonie Schwiezer
Sales Representative
Buderus Guss GmbH
„With smartcon, we have optimized our customer satisfaction evaluation. This allows us to understand our customers even better, develop further as a company and offer our customers an even better service.“
Eckart Strangfeld
Head of Market Research and Data Mining
Mainova AG
„Competitive advantage through information - as market researchers, we can only fulfill this mission with partners who are willing to do everything necessary to achieve this goal and who contribute exceptional expertise. Smartcon is definitely such a partner. The collaboration is goal-oriented and professional, and on top of that, it's really fun.“
Sandra Henze
Insights Manager
Nespresso Deutschland GmbH
„Smartcon has been supporting us for many years in collecting and evaluating valuable customer insights. Beyond that, I particularly appreciate smartcon for developing strategic action recommendations that go far beyond mere data analysis.“
Vesna Gray
Director Market Intelligence
BRITA Group
„What makes smartcon special, in my opinion, is the unconventional 'thinking out of the box' view and the holistic approach, which encompasses academic methodological competency and the business pragmatism, in every single research project. I have been working with Oliver's team for many years, as the team convinces me with their accuracy, passion and capability to deliver 'actionable' insights.”
SOME THINGS NEED TO BE DISCUSSED IN PERSON.
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Call us at any time.