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Market Research Tools

Successful strategies require solid analysis and reliable data.

To maintain our strategic work and in order to provide our customers when needed with ad hoc durable Market Insights, we have a sophisticated portfolio of intelligent research tools – scientifically backed and proven in practice.

smartSim

Conjoint-based market simulations and volume forecasts in the competitive environment

smartMotive

Qualitative insights about the concept, packaging, communication

smartStore

Store simulation for shopper insights and category management

smartScore

The measuring instrument for brand management, customer and employee satisfaction

smartProfile

Qualitative and quantitative market segmentation, target group profiling, Persona Creation

smartQuest

Segmentation-based quick identification of target groups